Blistabloc

With women on the go, blisters are a constant fear and cause individuals to sacrifice fashion for comfort. When a blister appears, it is often remedied with a bandaid. Blistabloc’s product called b.bloc©, aims to stop blisters before they form and make the saying “beauty is pain” a thing of the past through their smart technology inserts. Once taped inside your shoe, b.bloc©’s heat absorption technology eliminates friction based on how hard your feet are working. The tape insert’s clear, comfortable, and weather-resistant properties make it unique from other blister products on the market currently!

Scout’s team set out to create a fun, engaging, and informative brand for blistabloc’s packaging and marketing website with an e-commerce platform. Through our designs we aimed to help blistabloc consumers make an informed decision on blister care and ultimately provide them a blister-free lifestyle.

Our team consisted of four members: Brittany Chiang, creative developer; Olivia Nelson, Graphic Designer, UI and UX designer, and project lead; Stephanie Ji, UI and UX designer; Sarah Porter, Graphic Designer, and Illustrator. We worked closely with Blistabloc’s team, which consisted of Katherine Connor, Jacqueline Quill, and Demetri Lemonias. Blistabloc’s team entered the semester with extensive customer and competitor research that allowed our team to dive right into ideating possible brand directions as well as creating an extensive creative brief. The brief outlined the project goals, target audience, user stories, and framed the project scope for the semester.

Having three talented designers and one expert creative developer allowed our team to collaborate on a variety of tasks including mobile designs, animations for the marketing website, and creating a dynamic packaging design for blistabloc customers.

The team kickstarted the semester with research about brands and made three creative directions. We also conducted How Might We’s, brand and user exercises with blistabloc’s team to get a strong grasp on their company’s core brand values, and their customers. After the initial two weeks of research, we kick started the design process with logo design, color pallet exploration, and designing brand elements.

In addition, the two main products that were produced this semester were the packaging and marketing website. The packaging design was mainly driven by Sarah who iterated on top of my initial designs, to create an engaging packaging for the blistabloc product that was cost-effective to produce as well as informative and aligned with the brand identity and tone.

While Sarah worked on the packaging designs and the brand, Stephanie and I worked together applying the brand to the marketing website. We wanted the site to be informative while also being fun, intuitive to use, and help users purchase the product through the e-commerce platform. We designed the website and mobile screens in sketch. Furthermore we held collaborative meetings with Sarah to ensure that the UI and print designs felt cohesive. The time spent collaborating helped us strengthen the brand’s elements across all platforms and allowed us to perfect the designs overall.

After finalizing our designs, Brittany then brought them to life using Timber and WordPress. She was a huge asset to making sure that our work was always functional and accessible to all users. Brittany would always challenge our design decisions and was an active participant in the design process.

At the end of the semester, Sarah, Stephanie, Brittany, and I all were proud of the work we created for the blistabloc team. We created an engaging brand and identity, packaging, and marketing website that attracted customers and encouraged people to live a blister-free life and never again have to sacrifice fashion to comfort.

Blistabloc is up and running. They officially launched blistabloc in August 2018 and began marketing their product, b.bloc©, on social media and selling it on their website. Since launch, they’ve won over $20,000 in business competitions and were named Mass Innovations Night’s Favorite Product in December 2018. We are so thrilled to see them succeed, see our work out in the real world, and that we were a part of blistabloc’s first steps as a company.